Should Your Brand Post This Week?

Plus my favorite memes about working in social, The Brian Jordan Alvarez School of Marketing, and more.

Hi everyone! I know, a rare Monday newsletter send. I figured you wouldn’t care too much about brand social for the rest of the week after tomorrow. Still, I wanted to send something for those of us who still need to work on content calendars and future posts.

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This is the only newsletter I’ll be sending this week but you can always get more social tips and ideas in the Link in Bio Discord—my favorite paid subscriber perk! It really is the best. Here’s what one member said about it, “The Link In Bio Discord has easily become one of the best tools to have in my arsenal working on social each and every day. It's so rare to find such a connected community that just GETS it and will answer any and all questions at any hour of the day.” You can join here.

Here’s what I’ll be covering today:

• Should your brand post this week?

• My favorite memes about working in social

• Five post formats for your brand to try

• Treat your Instagram carousel posts like a short story (with a few examples!)

• The Brian Jordan Alvarez School of Marketing

• Six links, tips, and ideas! Like a very good crisis comms post from McDonald’s, the brand that partnered with a snail, and more.