Should Your Brand Engage With Competitors?

Plus five post formats to try, the trap of “and then” stories, and more.

Hi! I had the best time live reacting to Super Bowl ads in the Link in Bio Discord with so many of you on Sunday. We all enjoyed the Lilo & Stitch ad, Rocket’s commercial into stadium moment, and Nike’s “You Can’t Win. So Win.” spot narrated by Doechii. Notably none of these brands made any sort of big teaser splash ahead of the game, which begs the question: do we really need commercials for commercials?

Today I’ll be covering:

• Five post formats to try

• The trap of “and then” stories

• Should your brand engage with competitors?

• My favorite paid social resource

• Tapping into cultural trends in brand-safe ways

• The artist I’m predicting J.Crew will work with next