16 Comments
User's avatar
Ashley's avatar

I’m so glad you did this! I’ve been marveling at how fast they rolled this out and how on point the social was and it’s great to get a little more insight from them

Jen's avatar

Agree! This was so good!

Becca Freeman's avatar

I had all these questions about how tf this came together so quickly! THE read I needed right now.

Rachel Karten's avatar

right? it’s so impressive

Kayla Douglas's avatar

What timely coverage! As a marketer with a book club that can’t stop talking about Heated Rivalry, this hits on so many niche interests that my brain is obsessed with atm. Thank you, Rachel and HNY!

Rachel Karten's avatar

yesss. happy new year!

Megean's avatar

Thank you for this! I loved seeing the timeline. I'm always intrigued to see the processes and culture that allow brands to move quickly with on-point execution.

Rachel Karten's avatar

they really nailed it

Rafy Evans's avatar

rachel i’m so happy you did this!!! was wondering so many of these same questions!

Terme's avatar

Quinn team did a great job...i didnt know i need that until i listen to eps of finn and dane:)) that was so freaking awesome

Michelle Moore's avatar

thank you for this! so interesting!

Rachel Karten's avatar

🫶🏼🫶🏼🫶🏼

Jamie-Leigh Cuthbertson's avatar

Quinn did an amazing job and wow the timeline, but also major kudos to the Tim Hortons team for their HR social content! And so many other Canadian brands on social who rarely get shoutouts in coverage like this, but all were ON IT over the holidays!

uppervalleymom's avatar

Game recognizes game. Loved this!