Perfect example of how taste beats budget. When everyone’s using the same AI tools, the real edge goes to the ones who know what to skip and aren’t afraid to ignore what everyone else in their industry is doing.
Turning the mundane into the memorable. Mouton Rothschild (a ridiculously expensive wine 🍷) has been partnering with artists since 1924. The likes of Picasso, Dali and more recently Olafur Eliasson have had their artwork feature on the wine's label. Up until natural wine became a thing wine labels seemed to stick in an old world lane of design. Rothschild understood the power of design and good influencer strategy in 1924.
Perfect example of how taste beats budget. When everyone’s using the same AI tools, the real edge goes to the ones who know what to skip and aren’t afraid to ignore what everyone else in their industry is doing.
Turning the mundane into the memorable. Mouton Rothschild (a ridiculously expensive wine 🍷) has been partnering with artists since 1924. The likes of Picasso, Dali and more recently Olafur Eliasson have had their artwork feature on the wine's label. Up until natural wine became a thing wine labels seemed to stick in an old world lane of design. Rothschild understood the power of design and good influencer strategy in 1924.