15 Things Influencers Wish They Could Tell Brands

Plus the one mistake brands make when working with creators.

Hi! Hope everyone was able to take some time off and relax over the long weekend. For any subscribers who were deep in BFCM-land the past few days, you did great now go take a nap. My only sale purchase was a 12-pack of BjornQorn. I feel absolutely amazing about it.

For those who may have missed it in the holiday shuffle, I relaunched the Link in Bio Job Board!

It’s got a careful curation of some of the best social roles out there right now—like a TikTok Content Creator at Quinn where the starting base salary is $135,000. I’ll be updating it often and brands can also post their job listing on it here.

Let’s get into today’s newsletter! I am going to be talking about the one mistake I see brands make when working with influencers. It may seem obvious but fixing this has helped sponsored posts I’ve worked on perform so much better! The newsletter will cover:

• The mistake (with examples from brands)

• The fix (with examples of brands)

• 15 things influencers wish they could tell brands (featuring anonymized interviews with over a dozen influencers whose accounts range from 12K to 3M followers)

Let’s jump in!