My Simple Rule for Participating in Trends

Plus six post formats to try this week, how far out you should plan your content calendar, and more.

Hi everyone! Dunkin’ is already teasing pumpkin spice season, which is my version of the leaves changing. I will, personally, be trying to extend summer for as long as possible. As part of that mission, I went up to Los Olivos for the weekend and had the most perfect two-hour lunch at Bell’s filled with sweet tomatoes, McDonald’s-y french fries (a good thing), and crisp white wine.

buckwheat crepe with jambon, cherry tomatoes, chevre, and dijonnaise + steak tartare with fries

Let’s jump into today’s newsletter. I’ll be covering:

• Six post formats to try this week

• Why does every brand tease announcements this way?

• How far out should you plan your content calendar?

• My simple rule for participating in trends

• Three creators I want to work with

• Brands are paying marketing and news influencers to talk about their campaigns

• 10 links, tips, updates and more!