Link in Bio

Link in Bio

Memes Work

Plus everything you missed in social last week.

Rachel Karten's avatar
Rachel Karten
Feb 13, 2024
∙ Paid
15
2
Share

Helloooo! Today’s newsletter is decidedly not Super Bowl focused. It’s done. It’s over. And the reality is that most breakdowns of strategies are only helpful to a handful of large, high-spending brands. Speaking of, I need to see Poppi’s finances.

Today’s newsletter is going to cover:

  • Why memes work (with evidence!)

  • I asked Wilfie & Nell about the effects…

Keep reading with a 7-day free trial

Subscribe to Link in Bio to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Rachel Karten
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture