Link in Bio

Link in Bio

Share this post

Link in Bio
Link in Bio
Is Adweek's 'Social Media Week' Worth It?
Copy link
Facebook
Email
Notes
More

Is Adweek's 'Social Media Week' Worth It?

I talked to attendees. Plus four post formats to try, the role of art direction in good social, and more!

Rachel Karten's avatar
Rachel Karten
May 20, 2025
∙ Paid
31

Share this post

Link in Bio
Link in Bio
Is Adweek's 'Social Media Week' Worth It?
Copy link
Facebook
Email
Notes
More
7
4
Share

Hi! Thank you to everyone who came out to last week’s Link in Bio Happy Hour for paid subscribers! It was so fun to see past interviewees like Alice Chen from Away, Casey Betts from The Whitney, Christina Vittas from Sesame Workshop (a.k.a. Elmo), Paula Perez from Oatly, Byron Stewart from Team Epiphany (and wonderful newsletter

TAPPED IN
), and too many more to name. Plus I got to chat with so many smart subscribers and Discord members. Macy Gilliam from Morning Brew wrote after: “truly have never been to an industry event that i enjoyed as much as this one!!!” Let’s do it again.

scenes from nyc's link in bio happy hour! photos by anna maria lopez

Today’s newsletter covers:

  • Four post formats to try this week

  • Is Adweek’s Social Media Week conference worth it? I talked to attendees…

  • How the Chargers social team won the schedule release

  • What does a “Social Media Art Director” do?

  • My favorite resource for art direction trends

  • How to join the Link in Bio Discord

Keep reading with a 7-day free trial

Subscribe to Link in Bio to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Rachel Karten
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More