The moment when viewers at last connect the dots to Bilt is …gold! Make sure your entire team is ready for that brand discovery moment, and NOT only your content team.
The brilliance of Roomies isn’t just in the storytelling—it’s in the patience to let the relationship with the audience grow before asking for anything in return. That’s a rare discipline, and it’s why the connection feels genuine.
I’m taking a similar long-game approach in my own work—using story and relatable archetypes to spark conversations about collaboration, leadership, and the way we work together. The results so far have been eye-opening, and I’m excited to see how this approach resonates as I get closer to launching my next big project into the world.
The takeaway for me: when you lead with value and humanity, the “conversion” becomes a natural next step rather than a forced leap.
Bilt and projects like Argos' Arghaüs mockumentary social series feel so fresh and exciting as a creative who's always been story-first and character driven in my interests. I wonder what the potential ROI framework was for Roomies that Zoe speaks of. Engagement numbers? Views?
The moment when viewers at last connect the dots to Bilt is …gold! Make sure your entire team is ready for that brand discovery moment, and NOT only your content team.
This is such a masterclass in trust-building.
The brilliance of Roomies isn’t just in the storytelling—it’s in the patience to let the relationship with the audience grow before asking for anything in return. That’s a rare discipline, and it’s why the connection feels genuine.
I’m taking a similar long-game approach in my own work—using story and relatable archetypes to spark conversations about collaboration, leadership, and the way we work together. The results so far have been eye-opening, and I’m excited to see how this approach resonates as I get closer to launching my next big project into the world.
The takeaway for me: when you lead with value and humanity, the “conversion” becomes a natural next step rather than a forced leap.
Bilt and projects like Argos' Arghaüs mockumentary social series feel so fresh and exciting as a creative who's always been story-first and character driven in my interests. I wonder what the potential ROI framework was for Roomies that Zoe speaks of. Engagement numbers? Views?
She talks a bit about it in this WSJ article! https://www.wsj.com/articles/is-your-favorite-social-media-sitcom-actually-a-marketing-campaign-ecdca4cd
inspired