I Have an Idea for the Federal Trade Commission

Plus a mini interview with the DUDE Wipes team, five post formats to try, and more.

Hello from old me! I am traveling this week but have made sure there will be no disturbances to our regularly scheduled newsletter programming.

Before we dive into today’s send, if you haven’t filled out The 2024 Social Media Compensation Survey yet, could I ask you to do that right now? It should only take 5-10 minutes, is completely anonymous, and will help Link in Bio create a salary benchmark for all social media roles. Thank you to the 1,400+ people who have already filled it out!

Today’s newsletter covers:

• Five post formats to try this week

• The brand campaign that’s fighting against racist “Chinese Restaurant Syndrome”

• I have an idea for the FTC…

• How founders are building their audience while building their business

• A mini interview about DUDE Wipes’ “Mini Pooper” that’s been all over Twitter

• 10 quick ideas, links, and tips! Including what TikTok shop does to brand perception, how accounts are handling the Twitter ban in Brazil, and more.