How to (Responsibly) Trick Viewers Into Watching Your Videos

Plus five post formats to try this week, the TikTok video that led to 5,000 app signups, and more.

Hi! Happy April Fools Day—a holiday that I’m fairly certain only brands care about. I think Yahoo making their touch grass keyboard real is smart, Dunkin going anti-prank is clever, and Olipop teasing ranch-flavored soda is revolting. Last year I reported on brands posting their April Fools jokes as early as mid-March, so I’m just glad everyone tightened things up this year and didn’t try to turn the holiday into an entire month again.

Yahoo sent me my very own touch grass keyboard.

Here’s what’s in today’s newsletter:

• The new visual hierarchy of social videos

• Five post formats to try this week

• The TikTok video that led to 5,000 app signups

• “Milestone marketing” and pregnancy announcement sponsored posts

• Taco Bell’s IRL conference brought in big social views

• A very bleak ad

• 120+ social post ideas