Solutions for social ruts with Arin Delaney, Co-Founder of FONZIE, a copy-led creative agency that works with brands like rhode, A24, Netflix, and more.
“It feels like once a week I have an existential crisis about working in marketing. It all feels so...meaningless. Especially with everything going on in the world. How do I get re-inspired to do this kind of work?” - Cynical Cyril
I go through this all day, everyday. And even more so when I look at other people's work that is so well thought out or just perfect (Crown Affair makes me cry on the daily)
So I go back to the last 3-5 things that made me feel happy for a moment. Typically going through my texts or even my receipts
Olipop Minis - The best! Perfect size and so cute in my fridge
My bathroom counter - I take off all the needs and leave out the beauties. Crown Affair, Ouai, The Victoria Beckham version of Augustinas Bader. All perfectly merchandised.
The giant Mission Impossible posters that just got put up all over Hollywood. Why? It reminds me of the old vibrancy in this city that our work will hopefully bring back soon
Somebody somewhere made all of that happen through their creativity.
Sorry for the long post but even just writing those out made me recommit to today..
So helpful! Keen to get yours thoughts on the news of Warner Bros sueing Crumbl for copyright violations. I feel like you were the first person I remember flagging that brands reliance on licensed music on TikToks was going to land them in trouble one day 😬
Really liking the “Nugget + Mechanic + Emotion = Content” formula!
yes!
“It feels like once a week I have an existential crisis about working in marketing. It all feels so...meaningless. Especially with everything going on in the world. How do I get re-inspired to do this kind of work?” - Cynical Cyril
I go through this all day, everyday. And even more so when I look at other people's work that is so well thought out or just perfect (Crown Affair makes me cry on the daily)
So I go back to the last 3-5 things that made me feel happy for a moment. Typically going through my texts or even my receipts
Olipop Minis - The best! Perfect size and so cute in my fridge
My bathroom counter - I take off all the needs and leave out the beauties. Crown Affair, Ouai, The Victoria Beckham version of Augustinas Bader. All perfectly merchandised.
The giant Mission Impossible posters that just got put up all over Hollywood. Why? It reminds me of the old vibrancy in this city that our work will hopefully bring back soon
Somebody somewhere made all of that happen through their creativity.
Sorry for the long post but even just writing those out made me recommit to today..
I love this. Thanks for sharing <3
I loved your first interview with Arin and Madison, and I was delighted for a sequel. This was SO GOOD. Thank you!
They are the best! Glad you enjoyed.
loved reading this piece!
ah yay!
So helpful! Keen to get yours thoughts on the news of Warner Bros sueing Crumbl for copyright violations. I feel like you were the first person I remember flagging that brands reliance on licensed music on TikToks was going to land them in trouble one day 😬
yep! chili's, the nba, marriott...the list goes on of brands that have been sued for using trending music!
I LOVE NANCY
she loves brooklinen!!