Anyone who wants a career long-term in marketing and thinks they don't need to pay attention to social media marketing anymore is going to end up having a short-term career in marketing.
I LOVED this post and so glad I came across it. I especially loved the part about if you are working for a brand you need be making it a breathing living personality. It just clicked and made sense!
such a great read! I bounced from organic social to paid social marketing & now I’m trying to get into brand. with a background in graphic communication & love for design I really want to get more involved with brand storytelling, not just paying attention to paid ad performance. this post gave me a lot to think about!
love seeing a spotlight on brand marketing. i made the transition from social to community to brand (now entering my partnerships era) and it’s been both educational and empowering to see how those marketing instincts and skills can translate and encourage growth. hope to see more of these interviews!
Anyone who wants a career long-term in marketing and thinks they don't need to pay attention to social media marketing anymore is going to end up having a short-term career in marketing.
loved this, specifically the pov that the best marketers are curators!
great interview and breakdown of the nuances between the two roles.
I'm really happy that people are writing about this, as someone who has made the transition myself (and written my own guide) - I went from community management to heading strategy at a brand studio. https://nikitawalia.substack.com/p/how-i-went-from-the-social-media
wait i love this!! it's a transition that makes a lot of sense. thanks so much for sharing!
Of course! Happy to see you platform this!!
Love this so much, thank you for sharing 🧡
I LOVED this post and so glad I came across it. I especially loved the part about if you are working for a brand you need be making it a breathing living personality. It just clicked and made sense!
This was super interesting to read and, as someone who's still a bit lost career-wise, I found it really inspiring! Thank you for sharing <3
Ah so glad you enjoyed it!
such a great read! I bounced from organic social to paid social marketing & now I’m trying to get into brand. with a background in graphic communication & love for design I really want to get more involved with brand storytelling, not just paying attention to paid ad performance. this post gave me a lot to think about!
This was excellent, thanks for sharing
Loved this conversation! I just talked to Jess Egged who was the director of brand at ghia as well and bravo sierra yesterday! https://open.substack.com/pub/zoyavirani/p/no-26-a-conversation-with-jess-eggert?r=1z6gbx&utm_medium=ios
Ah love it!!
this is such a great interview! super inspiring
glad you enjoyed!!
Worked in social media since 2013. This year I moved to brand marketing director. Best career decision I have ever made in my life.
Ah amazing!
Thank you for this! Riley and Rachel, let’s be friends! ✨🤝
I’ve made a similar shift over the past decade and it’s been so much fun!
yesss love to hear it!
this was great, really helpful and insightful! ty!
love seeing a spotlight on brand marketing. i made the transition from social to community to brand (now entering my partnerships era) and it’s been both educational and empowering to see how those marketing instincts and skills can translate and encourage growth. hope to see more of these interviews!
ah love it! glad you liked it!