35 Comments
User's avatar
Alli's avatar

Anyone who wants a career long-term in marketing and thinks they don't need to pay attention to social media marketing anymore is going to end up having a short-term career in marketing.

Rafy Evans's avatar

loved this, specifically the pov that the best marketers are curators!

Clare Langan's avatar

great interview and breakdown of the nuances between the two roles.

Nikita Walia's avatar

I'm really happy that people are writing about this, as someone who has made the transition myself (and written my own guide) - I went from community management to heading strategy at a brand studio. https://nikitawalia.substack.com/p/how-i-went-from-the-social-media

Rachel Karten's avatar

wait i love this!! it's a transition that makes a lot of sense. thanks so much for sharing!

Nikita Walia's avatar

Of course! Happy to see you platform this!!

Hannah R Cole's avatar

Love this so much, thank you for sharing 🧡

Radhika Butala's avatar

So glad to have found your account. I’m looking to connect with more marketing folks. I write about brand and culture and how they intersect and I think you’d like my work. Give it a read! Also subbed.

Emily Saige's avatar

I LOVED this post and so glad I came across it. I especially loved the part about if you are working for a brand you need be making it a breathing living personality. It just clicked and made sense!

matilda's avatar

This was super interesting to read and, as someone who's still a bit lost career-wise, I found it really inspiring! Thank you for sharing <3

Rachel Karten's avatar

Ah so glad you enjoyed it!

marisa savage's avatar

such a great read! I bounced from organic social to paid social marketing & now I’m trying to get into brand. with a background in graphic communication & love for design I really want to get more involved with brand storytelling, not just paying attention to paid ad performance. this post gave me a lot to think about!

Hanna Marceline's avatar

This was excellent, thanks for sharing

zoya's avatar

Loved this conversation! I just talked to Jess Egged who was the director of brand at ghia as well and bravo sierra yesterday! https://open.substack.com/pub/zoyavirani/p/no-26-a-conversation-with-jess-eggert?r=1z6gbx&utm_medium=ios

Swabreen Bakr's avatar

this is such a great interview! super inspiring

Rachel Karten's avatar

glad you enjoyed!!

Evan Ponter's avatar

Worked in social media since 2013. This year I moved to brand marketing director. Best career decision I have ever made in my life.

The Lou List's avatar

Thank you for this! Riley and Rachel, let’s be friends! ✨🤝

Hilary Barnett's avatar

I’ve made a similar shift over the past decade and it’s been so much fun!

Rachel Karten's avatar

yesss love to hear it!

Farideh Sadeghin's avatar

this was great, really helpful and insightful! ty!