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How to Build a Content Calendar
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How to Build a Content Calendar

Plus 18 ways to survive and thrive on a social media team.

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Rachel Karten
Sep 26, 2023
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I spent my entire weekend poring over David Fowler’s “The Creative Companion”. My friend Grace Clarke tweeted some photos from it the other day and I’ve been tearing through it ever since.

first photo is of the creative companion book, second is a quote about "don't create, uncover" it says "Stop trying to create a brand. Instead, simply reveal an appropriate portion of the brand. The brand already exists. It’s already at work in the minds and hearts of people. Maybe they’ve just overlooked an aspect of it. Unless it’s a new product, don’t go off and create anything. Just illuminate a corner of the brand that has been in the dark. Then your message will feel appropriate, like it comes from the brand."first photo is of the creative companion book, second is a quote about "don't create, uncover" it says "Stop trying to create a brand. Instead, simply reveal an appropriate portion of the brand. The brand already exists. It’s already at work in the minds and hearts of people. Maybe they’ve just overlooked an aspect of it. Unless it’s a new product, don’t go off and create anything. Just illuminate a corner of the brand that has been in the dark. Then your message will feel appropriate, like it comes from the brand."
screenshots from grace clarke's twitter

David Fowler, who spent twenty years at Ogilvy & Mather, is an advertising and copywriting legend. His guidebook is filled with thought starters and short ideas that r…

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