How I Deal With Post Flops

Plus five post formats to try this week, the video editing technique accounts like Alexis Bittar utilize, and more.

Hello from jury duty! I hope everyone is having a great start to their week. This is my final reminder to anyone who works in social media: please take Link in Bio’s Very Online Survey. The data collected will help create a more useful report on the work you do every day—like niche KPIs to track, the best gear to shoot with, and content formats that actually perform. It takes less than 10 minutes to fill out.

Here’s what I’ll be covering in today’s newsletter:

• A helpful framework for dealing with posts that underperform

• How to know when you’ve got a Big Idea

• Five post formats to try this week

• I spy a new art direction trend…

• The video editing technique accounts like Alexis Bittar and Emma Chamberlain utilize

• Should your social team hire a writer?