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Heidi Schmidt's avatar

This is spot on!! I've been freelancing for almost 4 years doing mostly social media managment - i moved into an agency model in the last year but man, there's a lot of advice out there but it's really like throwing spaghetti at a wall :) Love and appreciate your pricing advice - my prices are nearly triple what they were in comparison to my first client - i have a minimum and well, theres no maximum ;) I wish i had this back when i first started out!

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Brianna Plaza's avatar

These are all so great and definitely wish I knew some of this when I started out doing freelance lifecycle/retention marketing/strategy.

One other thing from me: Figure out what your "baseline win" is. You aren't always going to be making a ton of money or working with the most amazing clients. Sometimes a job is a job and that's ok. I left a full time role at a non profit and was working with clients secretly in the background before I left to build up a base (like your tip!), so when I finally left my full time job, my baseline win was "as long as I am making the same amount but working less, that is a win." The FT role I left was draining and we were all over worked and underpaid. If I was making the same as my yearly salary but working less, I was very happy.

Freelance world is wild and there are a lot of ebbs and flows. Making sure I am still doing at least as well as my baseline helps me be less anxious when things are a little slow (like right now).

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