Thanks for sharing this interview, Rachel! As someone who thinks alot about the intersections of health and comms/marketing, Olivia Unplugged is a fascinating case study!
I am so glad that this is working out for them. I have been following Opal for a few years for a potential investment and I also felt like the product couldn’t take off because they were not speaking to the right community or figured out the right storytelling to cut through the “tech-scare”. Really amazing interview and congrats to Olivia - amazing work!! She needs a promotion 🥰
Great interview! I’m for sure checking out her videos and opal. I really like their approach to social. It’s so important to recognize that not everything is going to work and that’s ok. You’ll just learn from it. I love that this is working for her, it’s a genius idea!
Such a good interview as always! I love Opal so much - second what Olivia shared about how much it’s impacted my ability to spend time offline as a social media manager. So interesting to hear her take on finding other people who use the other platforms as their playground rather than trying to recreate the exact same approach by her on them. Can’t wait to see how this approach grows.
Omg, I literally came across one of her posts earlier this week and got Opal right away when she mentioned it in the video. Had no clue Opal was behind it! This is a masterclass in providing free value to your audience and building trust with them as a vehicle to making a sale.
Great interview! Opal directly impacted my relationship with social media and it’s fun to get to peel back the curtain to learn more about how they operate and their mission!
i haven't seen her tiktoks yet but i'm sure i will now!
give them a watch! they are great!
So intrigued by Opal and by Olivia Unplugged! What a fascinating read.
I love those little discoveries in content like the random whiteboard that just happened to resonate every time without fail
Thanks for sharing this interview, Rachel! As someone who thinks alot about the intersections of health and comms/marketing, Olivia Unplugged is a fascinating case study!
I am so glad that this is working out for them. I have been following Opal for a few years for a potential investment and I also felt like the product couldn’t take off because they were not speaking to the right community or figured out the right storytelling to cut through the “tech-scare”. Really amazing interview and congrats to Olivia - amazing work!! She needs a promotion 🥰
I watch her videos all the time I didn't know she was advertising an app! good on her, such a good article
I love how this shows the power of leading with story and value—Olivia Unplugged feels human first, brand second, and that’s exactly why it resonates.
yes!
Great interview! I’m for sure checking out her videos and opal. I really like their approach to social. It’s so important to recognize that not everything is going to work and that’s ok. You’ll just learn from it. I love that this is working for her, it’s a genius idea!
Such a good interview as always! I love Opal so much - second what Olivia shared about how much it’s impacted my ability to spend time offline as a social media manager. So interesting to hear her take on finding other people who use the other platforms as their playground rather than trying to recreate the exact same approach by her on them. Can’t wait to see how this approach grows.
Omg, I literally came across one of her posts earlier this week and got Opal right away when she mentioned it in the video. Had no clue Opal was behind it! This is a masterclass in providing free value to your audience and building trust with them as a vehicle to making a sale.
Great interview! Opal directly impacted my relationship with social media and it’s fun to get to peel back the curtain to learn more about how they operate and their mission!