Can You Manufacture Virality?

This brand tried to.

Hi hi hi! Hope everyone is scheduling posts and winding down. I will never forget when I was at Bon Appétit (my first Thanksgiving working there in 2016) and a tweet scheduled by an editor got on the wrong side of Twitter. What was supposed to be a relaxing trip home turned into a multi-day PR emergency. Let this be a reminder: holiday scheduled posts are not the time to try something new and risky.

I’m personally excited to spend the next few days off my phone and deep in recipes. If you’re still not sure what to make for Thanksgiving,

Gentle Foods by Christina Chaey

just posted her entire menu here. I too recommend make-ahead gravy.

Going to keep today’s post light and fun, we’ll be covering:

• Three recent posts I loved

• This brand tried to manufacture virality

• My favorite perfume influencer

• Links I am reading

• A good brand-safe meme template

• Planet Money got copied

• The trend brands should stop participating in

• World Market’s viral scavenger hunt