I talk to Austin Spero, Social Director for 'Oh, Mary!', about treating audiences with intelligence, operating on gut instinct, and the importance of flirtation in marketing.
“No amount of strategizing and hindsight prophesying can ever make up for the weird alchemy that is social media.”
I need this interview transcript hung in the Louvre immediately!!!
SO many good nuggets shared. I’ve noticed a lot of “please like me” brands and brand activations lately so the point of remembering to ask: “Does that actually make you laugh? Does this actually feel like the show? Or does this just feel like the smart thing we should do? Are we just satisfying our own cleverness? What would happen if we really treated our audiences with the intelligence they deserve?” is so timely and I think all social media and brand marketing professionals should remember that. It’s about your audience.
“No amount of strategizing and hindsight prophesying can ever make up for the weird alchemy that is social media.”
I need this interview transcript hung in the Louvre immediately!!!
SO many good nuggets shared. I’ve noticed a lot of “please like me” brands and brand activations lately so the point of remembering to ask: “Does that actually make you laugh? Does this actually feel like the show? Or does this just feel like the smart thing we should do? Are we just satisfying our own cleverness? What would happen if we really treated our audiences with the intelligence they deserve?” is so timely and I think all social media and brand marketing professionals should remember that. It’s about your audience.
*follows @ohmaryplay*
It really is Louvre worthy!
*very* excited to see Oh, Mary! in a few weeks
Austin is a gift to The American Theatre.
Omg this … all of this. Wow just … wow. 🤩
Thank you for linking to screenshots of tweets instead of the platform itself!
This is PERFECT
I’m inspired
same