Brands Pay Her to Make Flat Lays

Plus five post formats to try this week, why some brand accounts feel more like fan accounts, and more.

Hi everyone! Hope you all had a lovely weekend. I made

Clare de Boer

’s soupy summer orzo on Sunday night and it was perfect. I’ve talked about this before, but it’s fun to see how many people are making recipes from newsletters and TikToks these days. Have you seen everyone making this cucumber recipe right now? Even brands are getting in on the “trend”.

soupy summer orzo!

Let’s get into today’s newsletter. I’ll be covering:

• Five post formats to try this week

• Brand accounts are becoming fan accounts

• Why does Instagram keep making changes that nobody asked for?

• Good VO is helping animals get adopted at this local shelter

• Brands are hiring this creator to curate their flat lays (featuring a mini interview!)

• 12 social media links, tips, and ideas. Like the TikTok stat I’ll be reporting on now, the confusing brand sub-account that just launched, and more.