Hi! We’re back! I kept busy over the break by making beef tenderloin, hanging out with my dogs, and watching Saltburn with my mom (oops). Hope everyone was able to truly take some time off and relax. I got an embroidery kit—this one!—and it was very effective at keeping me off my phone. Highly recommend.
Today’s newsletter is filled with lots of good stuff. We’ll be covering:
The influencer gifting strategy that incentivizes shares
The 2024 cultural calendar you need for all of your marketing planning
No one cares what states you’ve visited and lived in
Weddings 🤝 brands
Three big things I am thinking about re: social strategy in 2024
All of the details on how this Lodge Cast Iron post happened (yes, it’s real!)
I wish I saw this Prime Video tweet before watching Saltburn with my mom
The best post of the break
Should the brand you’re launching buy an account with existing followers or start from scratch?
Accidentally horny brands
This style of social storytelling will be big in 2024—what can your brand learn?
Brands like Graza, Crown Affair, Lodge Cast Iron, Auntie Anne’s, Shake Shack, Prime Video, Brightland, Amtrak, LUMIX, Charlotte Chesnais, NYT Cooking, 404 by L.A. Times are mentioned. Let’s dig in.
Keep reading with a 7-day free trial
Subscribe to Link in Bio to keep reading this post and get 7 days of free access to the full post archives.