Brands Keep Crashing Weddings

Plus everything else you missed over the break!

Hi! We’re back! I kept busy over the break by making beef tenderloin, hanging out with my dogs, and watching Saltburn with my mom (oops). Hope everyone was able to truly take some time off and relax. I got an embroidery kit—this one!—and it was very effective at keeping me off my phone. Highly recommend.

how i spent the break

Today’s newsletter is filled with lots of good stuff. We’ll be covering:

• The influencer gifting strategy that incentivizes shares

• The 2024 cultural calendar you need for all of your marketing planning

• No one cares what states you’ve visited and lived in

• Weddings 🤝 brands

• Three big things I am thinking about re: social strategy in 2024

• All of the details on how this Lodge Cast Iron post happened (yes, it’s real!)

• I wish I saw this Prime Video tweet before watching Saltburn with my mom

• The best post of the break

• Should the brand you’re launching buy an account with existing followers or start from scratch?

• Accidentally horny brands

• This style of social storytelling will be big in 2024—what can your brand learn?

Brands like Graza, Crown Affair, Lodge Cast Iron, Auntie Anne’s, Shake Shack, Prime Video, Brightland, Amtrak, LUMIX, Charlotte Chesnais, NYT Cooking, 404 by L.A. Times are mentioned. Let’s dig in.