Brands Have Gone Full Moo Deng

Plus 9 post ideas, a mini interview with Overdrive Defense, and more.

Helloooo! Yesterday’s essay about Nutter Butter was a bonus post, which is why you’re getting the weekly newsletter for paid subscribers today. I was told by a former employee who worked on Nutter Butter that it was “by far the most accurate telling of the Nutter Butter story that I’ve seen in all the coverage this week.” That means a lot! You can read it here. Also we got a response from the Aidan.

Of course the response was just “Aidan”

A few quick notes before we dive into today’s newsletter:

I was on CI to Eye, a marketing podcast specifically for the arts. I talked with host Dan Titmuss about some of my favorite social strategies from arts and culture organizations. It was a lot of fun to have a more focused, industry-specific chat about social! You can listen here.

Shout out to Matt Navarra for sharing the Link in Bio Social Media Compensation Survey—results coming soon! Also, if you missed it, Matt had a great breakdown (along with some important questions) on Instagram’s new “teen accounts”. You can read that here.

Finally, Emily Keegin, who I interviewed last week, sent in a late breaking answer that I just have to include here. Sharing a screenshot of her email, which bolds my question and includes her response.

In today’s newsletter, we’ve got:

• 9 post formats to try this week (like a smart way to promote a big event, a clever twist on “hopecore”, and more)

• Why some Moo Deng brand posts work better than others

• Overdrive Defense’s entertainment-first social strategy (featuring a mini interview!)

• Plus six links, tips, and social ideas