Brand Social Trend Report: Q3 2025

Clipping campaigns, appointment-style viewing, bot backlash, community casting, and more.

Hello! If this is your first time receiving this report, welcome! Every quarter I round up the biggest trends across brand social.

To be clear, this isn’t your usual graphs and stats report. Think of this like the scribbled notepad version of the social trends you’ll eventually end up seeing in all those graphs and stats reports in six months. It’s like getting early access. A little bit of science and a whole lot of gut—kind of how I approach social strategy in general.

The Brand Social Trend Report: Q3 2025 covers things like:

• The rise of appointment-style viewing

• How bot backlash is shaping brand social

• More multigenerational campaigns

• The role companies are hiring for right now

• Brands are clipping their way to relevance

• Community casting

• The widening follower-to-like ratio

There are also trend contributions from social pros like Zaria Parvez, Byron Stewart, Adam Faze, Cayla DeRegis, Kelly Gordon, Cody Larson, Gabriella Zutrau, and Naleen Camara.

Thank you to paid subscribers for supporting the newsletter and making reports like this possible! If you’ve been thinking about upgrading your free subscription, this is a good one to do it for. Plus, you’ll get access to the Link in Bio Discord, which has been described as “an essential place to be for anyone managing social media.”