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Link in Bio

10 small businesses I love following

Plus why more brands should make side quest content, an invite to join the Link in Bio Discord, and more.

Rachel Karten's avatar
Rachel Karten
Nov 04, 2025
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Hi everyone! Happy Election Day. Go vote! I’m using today as an excuse to revisit my interview with Melted Solids, the agency behind many of Zohran Mamdani’s social media videos. I think about this quote from our conversation often: “The same skills you have that help sell toothpaste, fast food, or kitchen appliances can easily be applied to a political life, and may be the difference of someone being able to afford healthcare or rent.”

Inside today’s newsletter, you’ll find:

  • 10 small businesses I love following and why

  • Breaking down complex topics for online audiences with Tom Lum, Video Producer at Scientific American

  • Four post formats to try this week

  • Why more brands should make side quest content

  • Your invite to join the Link in Bio Discord

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