Link in Bio is a newsletter about working in social media.

By Rachel Karten
· Over 95,000 subscribers
By subscribing, I agree to Substack’s Terms of Use and acknowledge its Information Collection Notice and Privacy Policy
“The best weekly social case studies grounded in reality, not obscure marketing terms and theories ”
Lia Haberman, ICYMI by Lia Haberman
“Rachel's coverage of the professional social media space is an essential tool for anyone interested in the internet. She shines a light on an often overlooked industry with humor and thoughtful insight! ”
Nick Catucci, Embedded
“An essential newsletter for those who work with social media. Link in Bio is a master class of online content.”
Meghan Kowalski, Content Prompt