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How @nbcolympics Prepares for the 2024 Paris Olympics
Featuring an interview with Justin Karp, Vice President of Social Media at NBC Sports.
Jul 25
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Rachel Karten
24
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How @nbcolympics Prepares for the 2024 Paris Olympics
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Brand Social Trend Report: Q2 2024
Flat lays, the word "ownable", Snapchat text, TikTok Shop, and more.
Jul 23
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Rachel Karten
74
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Brand Social Trend Report: Q2 2024
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Mohawk Chevrolet's TikTok Is My Favorite TV Show
A car dealership in Ballston Spa, NY is turning out Emmy-worthy videos.
Jul 18
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Rachel Karten
39
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Mohawk Chevrolet's TikTok Is My Favorite TV Show
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The Link in Bio Guide to Getting a Job in Social
A roadmap for every step of the job search process.
Jul 16
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Rachel Karten
60
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The Link in Bio Guide to Getting a Job in Social
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3
Away's Influencer Playbook
I talked to Alice Chen, Director of Social and Community at Away, about the brand's influencer marketing strategy.
Jul 11
•
Rachel Karten
57
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Away's Influencer Playbook
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This Sponsored Post Is Bad
Mar 26
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Rachel Karten
41
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This Sponsored Post Is Bad
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4
Yes, Duolingo's Viral TikToks Lead to New Learners
Feb 15
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Rachel Karten
40
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Yes, Duolingo's Viral TikToks Lead to New Learners
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My Favorite Content Calendar Template
Jan 9
•
Rachel Karten
77
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My Favorite Content Calendar Template
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Brand Social Trend Report: Q2 2024
Jul 23
•
Rachel Karten
74
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Brand Social Trend Report: Q2 2024
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LinkedIn Videos Are Doing Numbers
Plus six post formats to try right now, TikTok's new helpful feature, and more.
Jul 9
•
Rachel Karten
29
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LinkedIn Videos Are Doing Numbers
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8
Five Post Formats to Try Right Now
Plus the creator I want to hire, why the Philadelphia 76ers are happy, and more.
Jul 2
•
Rachel Karten
35
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Five Post Formats to Try Right Now
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Why Quinn Posts Photos as Reels
I talked to Brooke Wilczewski, Head of Community at Quinn, about the app's social strategy.
Jun 27
•
Rachel Karten
29
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Why Quinn Posts Photos as Reels
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Why Starface Joined Letterboxd
Plus a new section in the newsletter for things that make me go “yikes!”
Jun 25
•
Rachel Karten
23
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Why Starface Joined Letterboxd
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3
The San Diego Zoo Got 48M Views on One TikTok
I talked to Taylor Moore, Senior Social Media Manager for San Diego Zoo Wildlife Alliance, about Twitch, capybaras, and more.
Jun 20
•
Rachel Karten
26
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The San Diego Zoo Got 48M Views on One TikTok
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I'm Sorry But Flash Mobs Are Back
Plus four post formats to try right now, how to build "brand energy" on social, and more.
Jun 18
•
Rachel Karten
35
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I'm Sorry But Flash Mobs Are Back
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She Makes Auto Body Shops Go Viral
Caroline Murray gave me all of her small business social secrets.
Jun 13
•
Rachel Karten
42
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She Makes Auto Body Shops Go Viral
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A Peek Inside My Notes App
Plus 5 post ideas, the class social managers should take, and more.
Jun 11
•
Rachel Karten
42
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A Peek Inside My Notes App
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Running @akiandkoichi Is a Family Affair
I talk to Yuri Kim, Brand Director at Beyond Yoga, about starting her parents' fashion account.
Jun 6
•
Rachel Karten
37
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Running @akiandkoichi Is a Family Affair
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Link in Bio
Link in Bio is a newsletter about working in social media, creating clever content, and making sure your boss never asks you to “go viral”.
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