A newsletter about working in social media.

By Rachel Karten
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“The best weekly social case studies grounded in reality, not obscure marketing terms and theories ”
Lia Haberman, ICYMI by Lia Haberman
“Rachel's coverage of the professional social media space is an essential tool for anyone interested in the internet. She shines a light on an often overlooked industry with humor and thoughtful insight! ”
Nick Catucci, Embedded
“This is the social media manager’s secret weapon - insightful, witty, and refreshingly real. Rachel blends sharp strategy with a human touch, making every send feel like a pep talk from your smartest, kindest coworker.​”
Katie Durko, Katie's Edit